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New Sophistication for
an Enduring Brand
When The Ritz-Carlton finalized their new visual and verbal brand system, they faced one of the most critical next steps for a brand: how to bring it to life across hundreds of guest and associate touchpoints. A new brand voice is not something to take lightly. It requires more attention, time, and dedication, which often is underestimated in the beginning. Working with a talented art director, we designed and implemented collateral, starting with the guest room and eventually moving into to the brand’s rewards program. Partnering with the brand, we developed materials for enduring success, such as brand guidelines, training and communications.
