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Strong Marketing Support Drives Successful Restaurant Strategy
When Marriott International was launching their new restaurant and bar strategy, the team knew they needed to help properties attract new customers and compete with local bars and restaurants. The properties weren’t accustomed to marketing outside of the hotel or talking to customers in a more sophisticated way. Working with Vigor, an agency specializing in restaurant and bar marketing, Heather developed a toolkit of templates and assets, along with training, to help properties capitalize on the program and communicate their best assets.
