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Celebrating 50 Years of Fun
Oriental Trading Company wanted to celebrate 50 years of fun with an out-of-the-box approach and sought an agency partner with a fresh take on their brand spirit. This milestone anniversary was a time to celebrate their mission to bring more fun into the world while increasing sales in new product lines. Working with a digital marketing team, Heather developed a series of interactive, instant win games and a consumer generated contest that sought ideas on how to bring a little more fun into the world. The winner received prize money along with additional prize money for an organization making a difference. Both the games and contest exceeded the engagement and sales goals for the program.
